my personal apothecary

My mommy’s mommy, my Nani had an undercover closet. No one knew what was inside but what came out of the closet were cures – fennel for digestion, pomegranate for cholesterol, clove for tooth ache, and turmeric as antiseptic. And then there were some complicated concoctions. She engaged in spiritual conversations and gave the warmest hugs. To this day, I remember her touch, her overflowing love, and her apothecary closet.

Roohism – a way to heal, a way to give, a way to smile, a way to live, is dedicated to my Nani, my very first spiritual guru, and my very personal apothecary.

With ginger for inflammation, black pepper for warmth, and chamomile for headache, my vision is to recreate the magic of natural remedies and bring the grandmothers of the world back in style.


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